Navigator North
Navigator North is a 1.5 gigawatt offshore wind project in Victoria's declared Gippsland offshore wind zone, developed through a joint venture between Origin and RES. The project needed one public-facing platform that could hold its brand, explain the engineering to a general audience, and keep community members, suppliers and industry partners informed. That timeline runs into the 2030s.
Results
A faster, clearer website that lifted engagement across the project information pages and moved more visitors through to contact. The structure holds new milestones, events and community updates without a rebuild every time the project changes stage.
Page load performance after the rebuild
Increase in visits to enquiry and contact pages
Increase in engagement on project information pages
Mobile-responsive experience across all major devices and browsers
Solution
Maisona delivered brand identity, website design, development, hosting, organic SEO and ongoing support as a single scope. Community members, suppliers, industry partners and government stakeholders each get a clear path from the homepage. The brand carries the credibility of an infrastructure project at this scale while staying readable for the people who live near it.
Process
We ran discovery workshops with the project team, mapped what each audience needed to find, and set the site architecture from that. A community member wants consultation dates. A supplier wants procurement information. Brand identity came before design, so we developed a visual language that reads as a serious infrastructure project rather than a marketing campaign, then applied it across the site, imagery and iconography.
Media & Websites
A fully responsive build with imagery, iconography and page layouts that carry the project's scale without technical language. Most visitors arrive on a phone, so we designed the timeline, community pages and contact paths for a small screen first.
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