Diamondline
When owner bought Diamondline two years ago and inherited a website that had not changed in a decade: an old product catalogue converted to digital and left there. Distributors who needed a spec sheet rang him for it.
Results
The range now sorts by application across six categories, fifteen authorised distributors appear with a national locator, and every product carries a downloadable spec sheet, so distributors answer their own customers' questions.
Paint, flooring, solid surfaces, glass, HVAC and automotive marine, each with its own path
Authorised stockists listed on the site with a national distributor locator
Product spec sheets downloadable on the spot, so distributors sell without waiting on a call
Three decades of Diamond Guard history, presented properly for the first time
Solution
Diamondline sells through distributors rather than direct, so the site had two jobs: help a builder find the right product, and give the distributor selling it everything needed to close without a phone call.
Process
A builder protecting a stone benchtop and a fabricator masking powder-coated aluminium want different products, and neither knows the product code. We structured the range by application first, across paint, flooring, solid surfaces, glass, HVAC and automotive marine, so a search that starts with the surface ends at the right film.
Media & Websites
Six categories and sixteen sub-ranges, each with specifications, applications and downloadable documentation, alongside quote and sample request flows that route to the right place.
We'll tell you exactly where your digital presence is letting you down and what we'd do about it.
A 30-minute conversation with people who already know your industry.
