The only marketing partner built for civil, construction and mining.
We work exclusively with manufacturers, distributors, and specialised contractors across Australia and New Zealand. You get a team that speaks your language and builds marketing systems designed for real results.
Trusted by leaders in civil, construction and mining
Strategy. Marketing. Creative. Technology
Maisona exists to be one home for integrated digital growth. A place where strategy, marketing, creative, and technology work together toward the same commercial goals.
Strategy
Every Maisona engagement starts here. We build practical marketing and sales strategies grounded in how the civil and mining sectors actually operate. No generic templates. No guesswork.
Marketing
Strategy is useless without execution. We manage your complete marketing ecosystem, from structured calendars and database building to targeted EDMs and organic socials. We handle the heavy lifting to nurture leads and drive steady growth without overloading your internal team
Creative
Brand, design, and digital assets that look like they belong in your world, not a co-working space. From brand identity development and print media to your website and social channels, we build clean, professional creative that earns the immediate trust of industrial and civil clients.
Technology
Your website and search positioning are critical business infrastructure. We specialise in high-performance web development, technical SEO, GEO, and secure hosting built for complex industrial requirements. This is about building fast, optimised digital ecosystems that capture high-intent leads and drive real pipeline growth.
Strategic marketing for industrial growth
Speak with a team that understands civil, construction and mining and knows how to market within it.
Who We Serve
Our focus is entirely on the companies that support infrastructure and construction. We serve medium and large sized manufacturers, distributors, and specialised contractors across Australia and New Zealand who value reliability, fast turnarounds, and measurable outcomes.
Built for companies that build things
We know you are an operations-first business that buys reliability, not generic marketing trends. You do not have the time to train a generalist agency on the difference between a consumer brand and an industrial distributor. We deliver high-performing digital systems built specifically to help you scale your market share.
Civil & Infrastructure Suppliers
Consumables, Materials and Capital Equipment Distributors
Manufacturers
Machinery, Materials and Equipment
Specialised Service Contractors
Project-Based Industrial Services
Results in the Field
We let the work speak. Below is a selection of recent engagements across civil, construction and mining - each one a different challenge, the same commitment to outcomes.
Building a Credible Brand and Website From a Standing Start
From first conversation to live website
3 weeks
Mobile-responsive experience across all major devices and browsers
100%
From Launch Site to National Fitout Contractor
From brief to live rebuild
1 Month
One site and one delivery standard for Sydney, Melbourne, Brisbane, Perth and Adelaide
Five Cities
Coaching Growth From a Site That Couldn't Grow
Business, executive, leadership and sales coaching, each with its own page
4 Services
Moved to WordPress, removing the platform ceiling on future growth
Off Wix
Bringing Three Decades of Craftsmanship Online
Three decades of local manufacturing and project history now visible from the home page
30+ Years
Shade sails through to roller shutters, structured into four categories buyers can navigate
8 Product Ranges
The Team
We are not a generalist agency that learned your industry last quarter. We came from it.
35+ years of combined industry leadership
With over 35 years of building businesses in the civil and mining sector from the inside, Maisona is not your typical agency. Our team has developed and grown businesses in capital equipment, structural materials, and site consumables throughout Australia & New Zealand.
Chelsea Light
Founder & Head of Marketing
Chelsea Light
Founder & Head of Brand & Creative
Chelsea founded Maisona in 2024 with a clear conviction: the civil, construction and mining industries deserved a marketing partner who could match their standards. A certified eBusiness Institute Champion and Growth Digital Agency principal, she leads brand development, creative direction and web design.
Braden Light
Head of Strategy
Braden Light
Head of Strategy
Braden spent 13 years at Jaybro helping grow it from $15M to $500M through two PE sales. He built the geosynthetics division from $0 to a $30M category and has over a decade on the ground across civil and infrastructure projects in Australia and New Zealand.
Ready to grow?
Let's identify the untapped growth opportunities in your digital strategy. We'll help you clarify what's working, find the gaps, and build a practical roadmap for real results.
Let's talk about your business
A 30-minute conversation with people who already know your industry.