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Stratiks

Coaching Growth From a Site That Couldn't Grow

Stratiks coaches business owners and executives across Sydney, built around a founder whose track record runs from startup to eight-figure exits. The Wix site read like a brochure for a much smaller operation, and it collapsed four distinct coaching services into one.

Stratiks website homepage on tablet display

Results

A platform that matches the consulting

Four coaching services now have their own pages and their own audiences, the founder's track record sits where a first-time visitor meets it, and the site runs on a platform that expands without a rebuild.

4 Services

Business, executive, leadership and sales coaching, each with its own page

Off Wix

Moved to WordPress, removing the platform ceiling on future growth

Solution

A website built to grow with the business

We rebuilt Stratiks on WordPress with room to expand: four service pages instead of one, a resources library, and templates that take new content without a redesign every time the offer grows.

Stratiks website homepage on tablet display

Process

Building around the founder rather than the brand

Coaching sells on the person, not the logo. Braden Light's history of scaling businesses and running exits was doing the work in every conversation, and none of it appeared until you dug into the about page. We restructured so the track record, the client roster and the framework behind the coaching all sit where a first-time visitor meets them.

Wix handled a simple brochure. It did not handle four service pages, a resources library and a client roster that keeps growing, and every addition meant working around the builder rather than with it. The new build hands that control back, so Stratiks publishes new services and content without a designer in the loop.
Stratiks coaching website displayed on desktop
Stratiks entire website display

Media & Websites

Proof where buyers look for it

Client brands from construction, geosynthetics, industrial supply and medical equipment sit on the home page, alongside the four service pathways and the framework behind the coaching.

The four service pages share a structure but not their arguments, so a business owner, an executive and a sales lead each find a case aimed at them.
Laptop mockup showing a Stratiks website on screen against a modern concrete background with dramatic lighting.
Stratiks web on mobile

Ready to grow?

We'll tell you exactly where your digital presence is letting you down and what we'd do about it.

Let's talk about your business

A 30-minute conversation with people who already know your industry.