Shadeworks
Shadeworks has designed and manufactured shade solutions across East Gippsland for more than thirty years, but their website buried the portfolio and left an eight-product range hard to navigate. Homeowners, schools and councils were judging three decades of craftsmanship against a dated first impression.
Results
A design-led rebuild that presents the full product range clearly, gives residential, commercial and council buyers their own pathway, and routes every enquiry through one obvious next step.
Three decades of local manufacturing and project history now visible from the home page
Shade sails through to roller shutters, structured into four categories buyers can navigate
Residential, commercial, and schools and councils, each with a dedicated pathway
Solution
We rebuilt the site around materiality, light and outdoor space, then structured eight product ranges into four categories that a Bairnsdale homeowner and a council procurement officer can both navigate.
Process
The old site was the constraint before the design was. Simple updates took longer than they should have, so the portfolio sat static while the work kept improving. We rebuilt on a platform the Shadeworks team can update themselves, then mapped the product range against how each audience searches. A homeowner comparing Ziptrak blinds and a Victorian school sourcing a compliant playground shade sail want different things from the same business.
Media & Websites
A fully responsive site with project photography from Lakes Entrance, Orbost and Bairnsdale doing the persuading, alongside client logos from schools, councils and community organisations.
We'll tell you exactly where your digital presence is letting you down and what we'd do about it.
A 30-minute conversation with people who already know your industry.
