CWC Signature Landscapes
CWC Signature Landscapes has designed and built outdoor spaces across the Blue Mountains for more than twenty years, mostly through word of mouth. That reputation travels well locally, but it does not reach a homeowner in Springwood comparing landscapers or a school that needs development application drawings.
Results
A brand-led website that splits residential landscaping, commercial projects and design work into clear pathways, presents twenty years of Blue Mountains portfolio at proper scale, and gives a word-of-mouth business something a stranger can find.
Residential, commercial and landscape design, each with a dedicated pathway
Development application landscape plans presented as a service in their own right
Solution
A homeowner planning a backyard and a school business manager needing DA-approved drawings arrive with different questions. We structured the site so both find their answer without wading through the other's content.
Process
Word of mouth had done the selling for two decades, so the site had to do what a referral does: prove the work before anyone reads a word about process. We built the architecture around the portfolio first, then split the service structure into residential, commercial and design so each has its own path rather than competing for the same page.
Media & Websites
Project pages covering the Blackheath retaining wall, the Leura sandstone feature wall and the Caroline Chisholm School landscape, at a scale that lets the detail read.
We'll tell you exactly where your digital presence is letting you down and what we'd do about it.
A 30-minute conversation with people who already know your industry.
